Pride organizers say major longtime backers are reducing their support as corporate America retreats from diversity initiatives under President Trump.
When it came time to plan San Francisco Pride this year, Suzanne Ford, the organization’s executive director, reached out to some longtime corporate sponsors to ask how they planned to support the event.
Their abrupt responses stunned her: Not at all.
Several of the event’s largest sponsors — including Comcast, Anheuser-Busch and the beverage company Diageo — told Ms. Ford that they would not be providing funding this year. The companies, which together provided over $200,000 to San Francisco Pride in 2024,each told her that supporting the event was no longer in its budget, she said.
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https://www.nytimes.com/2025/03/26/us/pride-corporate-sponsors-dei.html
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https://www.nytimes.com/2025/03/26/us/pride-corporate-sponsors-dei.html